Google India is back with its online shopping festival. Unlike last year when the shopping festival was held for just a day, this year the Great Online Shopping Festival (GOSF) will be spread over 3 days from the December 11-13.
The search giant has been promoting e-commerce in India ever since it launched the festival in an attempt to tap into the burgeoning online shopping space in India. According to a report compiled by Google and TNS Australia there was 128% increase in interest in online shopping among customers in 2012.
Last year, the festival claimed to show great deals from leading e-commerce players like Flipkart, Jabong, Babyoye! and Myntra among others. This year too, Google has promised “countless discounts from cars to cashmere and laptops to luggage.”
According to Rajan Anandan, VP & Managing Director – Google India, partners who were part of the festival last year, saw massive increase in online traffic and some of them had already sold out their stocks by 3 pm. e-Commerce sites like Myntra.com had reported a 75% increase in traffic and 120% increase in sales, while others like India Times, Pepperfry and Snapdeal saw a 40-50% increase in traffic.
Unlike the e-retailers who lauded the GOSF 2012, customers themselves were disappointed by the attempt. Reviews of the GOSF 2012 on twitter called it a “scam”, with “lots of hype” but “no substance” after products shown on the site contained marginal discounts to the actual price. It will be interesting to see how Google has fixed the issues in its 2013 edition of GOSF. Those taking part include Jet Airways, Yebhi, eBay, Dish TV and many more.