It seems Google is launching Checkout in India, in partnership with TimesofMoney.
Google earlier partnered with TimesofMoney for adwords payment and though Checkout has been launched in several other countries (apart from US/UK), India is still not in the list of countries where sellers can sell using the Checkout service.
Google Checkout is an alternative checkout flow you can use to process sales. While Checkout is designed primarily for transactions involving tangible and digital goods, you may also process transactions for services, subscriptions, and donations and will enable small businesses to sell online (minus hassles).
An important perspective to keep in mind is that Google recently extended support for Paid Apps in India, though Indian developers still need a mechanism to sell their apps in Android marketplace – and Checkout launch is what closes the loop.
Given that there are no easy Paypal alternatives in India, there is a huge demand in the current setup and we only hope that Google launches Checkout at the earliest.
What’s your take?