Samsung devices represent 40% of Android Smartphone Sales [Q1, 2012]

Worldwide sales of mobile phones to end users reached 419.1 million units in the first quarter of 2012, a 2 per cent decline from the first quarter of 2011, according to Gartner, Inc. This is the first time since the second quarter of 2009 that the market exhibited a decline, as per Gartner.

All vendors were impacted at different levels; however, white-box vendors seem to have suffered the most. While tier one players such as Nokia were negatively impacted on sell-in numbers (sold into retail), white-box vendors were unable to adjust production and were left with a build-up in inventory by the end of the quarter. Gartner expects some of this volume to be sold during the next couple of quarters, because the channel is likely to lower the prices to dispose of the stock.

Samsung on a roll

- Samsung became the world’s top mobile handset vendor during the quarter, displacing Nokia which had held the No. 1 spot since 1998. Samsung’s mobile phone sales reached 86.6 million units (see Table 1), a 25.9 percent increase from last year. Samsung took back the world’s No. 1 smartphone position from Apple, selling 38 million smartphones worldwide.

- , Samsung’s Android-based smartphone sales in the first quarter of 2012 represented more than 40 percent of Android-based smartphone sales worldwide!

Smartphone Devices

Sales of smartphones continued to drive mobile device market growth, reaching 144.4 million units in the first quarter of 2012, up 44.7 percent year-over-year. This quarter also saw the top two smartphone vendors, Apple and Samsung, raising their combined share to 49.3 percent, up from 29.3 percent in the first quarter of 2011, and widening their lead over Nokia – which saw its smartphone market share drop to 9.2 percent.

Here is the mobile sales data for Q1, 2012 (source):

Table 1
Worldwide Mobile Device Sales to End Users by Vendor in 1Q12 (Thousands of Units)

Company

1Q12

Units

1Q12 Market Share (%)

1Q11

Units

1Q11 Market Share (%)

Samsung

86,567.6

20.7

68,782.0

16.1

Nokia

83,162.5

19.8

107,556.1

25.1

Apple

33,120.5

7.9

16,883.2

3.9

ZTE

17,439.3

4.2

10,788.7

2.5

LG

14,720.4

3.5

23,997.2

5.6

Huawei Device

10,796.1

2.6

7,002.9

1.6

Research in Motion

9,939.3

2.4

13,004.0

3.0

Motorola

8,368.2

2.0

8,789.7

2.1

Sony Mobile Communications

7,898.4

1.9

7,919.4

1.9

HTC

7,703.4

1.8

9,313.5

2.2

Others

139,392.6

33.3

153,809.0

35.9

Total

419,108.3

100.0

427,845.7

100.0

Chinese Apple?

- Apple’s sales grew 96.2 percent in the first quarter of 2012 as the new model expanded into new markets and carriers. Sales in China were particularly strong this quarter. With more than 5 million units, China became the second-largest market for Apple after the U.S.

Smartphone OS market

- In the smartphone OS market, Android accounted for more than half of all smartphone sales (56.1 percent) in the first quarter of 2012.

Operating System

1Q12

Units

1Q12 Market Share (%)

1Q11

Units

1Q11 Market Share (%)

Android

81,067.4

56.1

36,350.1

36.4

iOS

33,120.5

22.9

16,883.2

16.9

Symbian

12,466.9

8.6

27,598.5

27.7

Research In Motion

9,939.3

6.9

13,004.0

13.0

Bada

3,842.2

2.7

1,862.2

1.9

Microsoft

2,712.5

1.9

2,582.1

2.6

Others

1,242.9

0.9

1,495.0

1.5

Total

144,391.7

100.0

99,775.0

100.0