Ex Zomato CTO’s Gift Recommendation Startup Giveter Launches Fashion Site Roposo
Roposo is a play on the French word “à propos,” which means “with respect to”. The idea is to sell relevant fashion products based on an individuals preferences, the company said. Unlike Giveter, Roposo is a full-fledged social network to which you can sign in using your Google or Facebook ID.
On the site, you can browse through curated lists & recommended products from various e-commerce sites like Limeroad, Koovs, Jabong & others. When you select what you want to buy, you are directed to the e-commerce store. What is neat about the site is that it brings some order to the chaos created by thousands of fashion products online. It also gives you social signals to make a purchase decision easier.
This algorithm was built by Avinash, Ex-CTO of Zomato.com, and Kaushal, current CTO of Giveter after studying decision-making data of more than a million women who used Giveter.
Contrary to the popular belief that a woman’s mind is a maze, we found a lot of parallel thinking and logic) in their purchase behavior, said Avinash.
Monthly visitors to Giveter crossed 300,000 in October.
Successful social commerce such as Polyvore, Wanelo, and Fancy have one thing in common: They all re-organize fashion products around an individual’s preferences, said Avinash. Roposo currently lists over 11,000 products on the site.
What women want has been an agonizing question for mankind for many centuries. But if tech & data can solve it, we have something to be thankful for.