Ghajini goes Viral, BookMyShow reports 1.27 Crore Business for Rab Ne Bana Di Jodi
The website maintains the suspense of this much awaited movie and does not provide a synopsis, while keeping the user engaged in a multitude of videos and images. No matter which section the user is accessing, every fifteen minutes you are driven back to the homepage. To support it, there is a timer that runs at the bottom of each page.
The creators of Ghajini and Hungama believe this initiative has all the elements that will attract the online audience to the theatres. Exclusive videos of Aamir Khan have been shot and used for the viral www.findghajini.com. In this viral application, the user plays the role of Sanjay Singhania (character played by Aamir Khan) and tries to find Ghajini through the clues provided. After the user finds a clue, he/ she is given a hint about where one might find the next one. After one finds all the clues, the user needs to dial a phone number on which one can hear Aamir Khan talking to them.
BookMyShow Mints Money@ Box Office
BookMyShow announced that it did Rs. 1.18 crores of business in the opening week of Rab Ne Bana Di Jodi.
Also, being the official ticketing partner of Dostana got them Rs. 2 crores of business.
One of unique features of BookMyShow is that one can prebook movie tickets (even before the launch of movie) and the site has partnered with Yash Raj Films for extending promos across different media (TV/Internet).
Looks like, Chakpak’s recent funding from Canaan Partners has got every other player in this business roll up their sleeves..
What’s your opinion?