Finnish phone-maker Nokia’s hope, was rightly pegged on Asha, its full touch entry level smartphone. While the phone-maker’s sales declined 21.9 % in the third quarter 2012, overall sales at 82.3 million units were better than Gartner’s early estimate driven by increased sales of Asha (means desire/ hope in Hindi) phones, the research firm said.
Sales of the lower end full touch phones are perhaps the only reason to cheer at Nokia, which had a bad quarter as its position in smartphone sales went down to No 7 with 7.2 million units sold in the quarter.
With its Lumia smartphone range, Nokia has been trying to arrest its market share loss as rivals Samsung and Apple eat into its sales. The company announced its Windows Phone 8 range in September.
Worldwide sales of mobile phones to end users declined 3.1 % in the third quarter at 428 million units. Smartphone sales accounted for 39.6 percent of total mobile phone sales.
While the mobile phone market declined year-on-year, Gartner analysts said there were positive signs for the industry during the third quarter.
Highlights of the report
- Smartphones continued to fuel sales of mobile phones worldwide with sales rising to 169.2 million units in the third quarter of 2012.
- The smartphone market was dominated by Apple and Samsung.
- Nokia slipped from No. 3 in the second quarter of 2012 to No. 7 in smartphone sales
- RIM moved to the No. 3 spot with HTC not far behind, at No. 4.
- Samsung’s mobile phones sales continued to accelerate, totaling almost 98 million units
- Apple’s sales to end users totaled 23.6 million units
- Android continued to increase its market share, up 19.9 percentage points