Flipkart’s Flyte has collaborated with popular artists like Sonu Nigam, Mohit Chauhan, Shaan, Shankar Mahadevan, Kailash Kher and Sunidhi Chauhan to launch a first-of-its-kind musical anthem. The anthem titled, ‘Salaami Ho Jaye’ has been created as a positive counterpoint to music piracy by focusing on celebrating Indian music artists’ creativity.
The multi-singer/collaborative song is conceived and composed by composer Shamir Tandon, who has given music to well-known soundtracks like the national award winning ‘Page 3’ and ‘Corporate’, amongst others. Besides leading singers, Zanai Bhosle, Asha Bhonsle’s granddaughter, also makes her debut with this anthem and sings the last few lines.
The anthem will release on Universal Music and is available on Flyte as a free download (link).
What a way for Flyte to go mainstream!
Aside, Flipkart is foraying into apparels as well.