Flipkart has launched its brand new logo (plus brand colors) and while the company has moved from being an online book store to selling mobile phones as well as music, games etc, the big news is that Flipkart will very soon (as early as this week) announce the expansion into the entire range of consumer electronics – i.e laptop, TV etc etc.
Flipkart has seen consistent growth in the traffic and lately has started using adwords to drive traffic to the site. The early days of organic growth probably reached its maxima and Flipkart now wants to compete with eBay (s ) of the Indian online world (that pegs a question – Is there a ceiling to online book selling in India?).
What’s your take on Flipkart’s new brand colors, as well as the expansion into all things consumer electronics? Do you think that’s too much of dilution, or a logical step?
Note to Flipkart team – maybe they should change the favicon as well?