Flipkart First, the subscription service by online retailer Flipkart has gone live. At Rs 500 a year, the service offers free shipping on orders, same day guarantee for Rs 70, free in-a-day delivery and priority customer service.

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These benefits are available only for those who buy from WS Retail (Flipkart’s retail arm) and doesn’t apply to other sellers on Flipkart. Currently, WS Retail charges Rs 40 for delivery per item if the order is less than Rs 500. Delivery is free for orders above Rs 500.

Meanwhile, Amazon hasn’t officially launched its membership service Amazon Prime in India yet. It gives you unlimited two day shipping and free streaming of movies and TV shows.

In April, Flipkart introduced same day delivery guarantee and in a day guarantee for deliveries.

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