Flipkart Acquires Mumbai Based Mime360

Flipkart has acquired Mime360 (Mallers Inc), a Mumbai based startup that offers exchange platform connecting content owners with content publishers (like saregama, Indiatimes etc).mime360

MIME’s secure API Feeds help prevent piracy, and allows a large number of publishers to sell the licensed content globally.

  • 2-way Piracy Prevention due to content delivery directly to end consumer, bypassing Publisher + Encrypted MP3 files (Proprietary).
  • Speed to market – Exponentially faster than shipping Data on Hard Drives. Reaches any market faster than Pirates.
  • Zero Content Delivery & Management cost – Content is cleaned, meta-data added and delivered via MIME’s own secure network.

Essentially, MIME eliminates several infrastructure costs for partners (Content Management, Storage and Local Data Centre Bandwidth) and enables content owners to even set regional pricing.

Flipkart has been looking to acquire small companies (in order to grow the team) and earlier acquired WeRead (which was shutdown 3 months before the acquisition).

Post acquisition, Mime360’s 12 member team will join Flipkart (via), which will be launching the digital music distribution service later(?).

Interested in Flipkart’s ‘untold’ story? Read : The Flipkart Story.