Flipkart Acquires Mobile Ad Platform, Adiquity

In a race to become publi$her and monetize (at a significant higher numbers), Flipkart has acquired mobile ad network, Adiquity (so far has raised $15mn from VC firms including Sequoia).adiquity-logo.gif
Adiquity in its earliest form was known as Guruji which has gone through its own moments of pivots (from search engine to music search engine with legal love from T-series).
NextBigWhat predicted in our 2015 prediction that Flipkart will focus on becoming the largest publisher in India and would want to own the online advertising space – primarily because of the traffic and customer data that it has.