Facebook Launches SMS subscription Service in India

Facebook has launced  SMS subscription service in India (quite similar to Google SMS Channel) that lets you receive SMS updates from your favorite Facebook pages.

In order to subscribe, sms fan <page_name> to 9232232665 or one can simply click on ‘Subscribe via SMS’ on any of the FB page (via).

FB SMS

As we mentioned earlier,brands are preferring Twitter over Facebook and one of the reasons for doing that is the quality of engagement Twitter offers.
By bringing in push services, Facebook is also taking on Google as well as Twitter; and will probably strengthen it’s offering in India (fyi: FB’s sms service is powered by SMSGupshup).

What’s your take? Will it hurt the other sms channels, like MyToday?

Recommended Read:Twitter in India – People Use it as a News Service [Survey Report] | SMSGupShup opens up..launches developer platform [SMS based widgets]