AngelPrime launches Ezetap, India’s Square [Mobile PoS]

AngelPrime, a incubator started by Bala Parthasarathy, Shripati Acharya and Sanjay Swamy has launched Ezetap, a mobile POS Company. Ezetap allows feature phones, smart-phones and tablets to be converted into full-fledged Point of Sale terminals by the addition of a secure, yet compact accessory – the Ezetap Card-Reader – which has been designed and manufactured in India. Ezetap is co-founded by former Oracle and NGPAY executive & Harvard MBA, Abhijit Bose who is the CEO and Intel veteran Bhaktha Kesavachar, CTO; AngelPrime’s Managing Partner and payments industry veteran, Sanjay Swamy is the Chairman.EZEtap_Mobile_POS

The Ezetap service complies with all global banking industry best practices, and allows merchants of all sizes to benefit from a substantially lower cost solution that integrates with their business processes and allows them to accept credit/debit card payments at the point of transaction – whether in-store, on the road, or at the customer’s doorstep.

The service works with feature phones such as Nokia S40, as well as Android, Windows Mobile and Apple iOS platforms, and has already been piloted by leading merchants and is being offered by leading merchant acquiring banks in India. By electronically capturing signature, the service has eliminated the need for paper receipts – making for a customer-friendly and environmentally-friendly service.

The company has been running pilot with ecommerce companies and the company has designed and developed the entire hardware and software technology stack in India. The team claims that service can be launched by banks in 2-3 weeks and by merchants in a matter of minutes.

A big market – Ezetap can be the next big thing helping Ecommerce companies solve their CoD woes (by PoD, i.e. Payment on Delivery).

Recommended Read: All you need to know about EZETap : Pricing Model, Hardware Capability

Related Discussion: Mobile Payment Attachment Systems : Differentiation?

Also see: PayMate launches PayPOS App that turns your phone into credit card processing terminal.