The WhatsApp Bus We Missed Out in 2006 [#StartupConfession]

The WhatsApp Bus We Missed Out in 2006 [#StartupConfession]

At that time, we could not see India evolving beyond SMS in the foreseeable future. The lack of local usage limited our understanding in a great way. It was all happening in another country.

8 Startup Lessons From Building a Rs 1 cr Company From a Small City

8 Startup Lessons From Building a Rs 1 cr Company From a Small City

Often, the problems of starting in smaller city are very different from the problems of starting up in a larger city. While there are different problems, some solutions and tactics work everywhere.

Marketing in the Post Advertising Age : It's Not About Advertisements.

Marketing in the Post Advertising Age : It’s Not About Advertisements.

Amul’s story or that of its advertising campaign is of course not unknown to anyone. But what is surprising is that most brands haven’t picked a cue from it!

Dumped? Written Off?

Why Entrepreneurs Should Always Be Ready For Being Written Off.

You are bound to be written off as soon as you start doing less than what you are capable of.

WhatsApp DNA

Of WhatsApp, Russia And The Real Story [Curated Reads]

Even then there was no WhatsApp sign for the office. “Their directions were ‘Find the Evernote building. Go round the back. Find an unmarked door. Knock.

How WebKul Bootstrapped & Sold to 20,000 Customers Around the World

How WebKul Bootstrapped & Sold to 20,000 Customers Around the World

We aren’t talking about a division of a billion dollar chop shop in India. This is the story of a bootstrapped startup, born in a dorm room back in 2009.