Janhavi Parikh, the founder & CEO of Giftery shared her experience which has a few lessons for anyone who is considering a pivot.
At that time, we could not see India evolving beyond SMS in the foreseeable future. The lack of local usage limited our understanding in a great way. It was all happening in another country.
Often, the problems of starting in smaller city are very different from the problems of starting up in a larger city. While there are different problems, some solutions and tactics work everywhere.
Amul’s story or that of its advertising campaign is of course not unknown to anyone. But what is surprising is that most brands haven’t picked a cue from it!
You are bound to be written off as soon as you start doing less than what you are capable of.
If you study what the really big things on the internet are, you realize they are masters at making things fast and not making people think.
The thin line between spending time doing research before taking the plunge and buying time to make up mind to get ready for risk is really thin and could take forever to figure out.
A great entrepreneur understands the revenue drivers and cost structures of the business deeply and think though what will it take to achieve a sustainable and profitable market leadership in the segment it is operating in.
Even then there was no WhatsApp sign for the office. “Their directions were ‘Find the Evernote building. Go round the back. Find an unmarked door. Knock.
We aren’t talking about a division of a billion dollar chop shop in India. This is the story of a bootstrapped startup, born in a dorm room back in 2009.