Hey, know what? You’re trying to be unique – but exactly like everyone else and seek validation and the comfort of a precedent. You are afraid to think outside of convention. You cannot NOT conform – there’s too many years of training in you for that.
The realm of ‘marketing’, as we know it may be at an end. Look around you. It is one of those evident things that sit in front of us but we don’t choose to actually see it, until we just have to.
At one point in our journey, in our second year of KooKoo, we needed to raise more money. So instead of going the normal route, we gave an option to the employees to buy some stock. We were surprised at the enthusiasm.
Founders fail because they are dead wrong about the business they are getting into. So while everyone fails, celebrating failure or condoning it is not cool. And glorifying it by justifying it with your next successes is not really cool either.
India slipped from Rank 169 in 2012 to rank 173 this year in terms of starting business in the country, among a group of 185 economies compared globally, the Doing Business in India 2013 report by The World Bank.
Startups are tough. And very few founders share their journey, the UnPluggd fashion. Lukas, founder of Spark59 shares practical insights on his startup experience(s), sales, customer support.
You need a very curious, very interesting person – who is interested in your business, the business of business, other brands, people, culture, context – who will strive to make your brand loveable. You will need a really good listener and not just a careful crafter of clever lines & talks.
Yeah, the whole sleep universe is full of vicious cycles. And virtuous ones.
It is important for our sanity, health and efficiency that we sleep well (without the aid of medication I might add) – there is just too much to lose for that extra, questionable hour of work. Or worse, distraction.
The two forces merged (without any investor pressure) to build a bigger piece! Here is what startups need to learn from some of these untold/unsexy stories.
It takes gumption, to start a company in one of the non metros and aspire to make it big. Sasisekar Krish has it. Few years ago, he decided to quit his job and become an entrepreneur. But there was no…