Early Stage Investment Terms in India : What You Should Know

Early Stage Investment Terms in India : What You Should Know

In India, angels do act like VCs and VCs, like PEs. But it’s upto the entrepreneur to negotiate the right terms and numbers.

4 Lessons from Buffer on Customer Happiness

4 Lessons from Buffer on Customer Happiness

Now the Buffer folks audaciously promise great customer happiness. That they deliver it is only half the surprise. That I am saying it in spite of not getting my problem resolved, now that’s a feat right?

The WhatsApp Bus We Missed Out in 2006 [#StartupConfession]

The WhatsApp Bus We Missed Out in 2006 [#StartupConfession]

At that time, we could not see India evolving beyond SMS in the foreseeable future. The lack of local usage limited our understanding in a great way. It was all happening in another country.

8 Startup Lessons From Building a Rs 1 cr Company From a Small City

8 Startup Lessons From Building a Rs 1 cr Company From a Small City

Often, the problems of starting in smaller city are very different from the problems of starting up in a larger city. While there are different problems, some solutions and tactics work everywhere.

Marketing in the Post Advertising Age : It's Not About Advertisements.

Marketing in the Post Advertising Age : It’s Not About Advertisements.

Amul’s story or that of its advertising campaign is of course not unknown to anyone. But what is surprising is that most brands haven’t picked a cue from it!