Twitter Takes Over Facebook in Email Marketing

Facebook’s friendfeed acquisition is all around the web – so we won’t do a me-too post on why and what of that (read CNN’s views which resonates with ours).

Coming back to the topic, one of the main reason why Facebook is arming itself against Twitter is not just the war over ‘real time search (heck! everybody is now saying that’s the way to go), but also the fact that marketers are showing early signs of preferring Twitter over Facebook (and friendfeed is more compelling to brand advertisers (than Twitter).

For instance, as far as email marketing is concerned, Twitter links have taken over Facebook (source)– an early sign that says ‘Brand marketers are loving Twitter more than Facebook (and prefer Twitter conversations over plain and boring Facebook pages)’.

email marketing Facebook_vs_twitter

Email marketing campaigns - Twitter vs. Facebook

What’s your opinion?

Let’s wait for the day when Twitter opens it’s network to brand marketers/advertisers.

Recommended Read: List of Twitter Ad Networks


  1. Aditya Rao

    Hi nice article :) You have given a new angle to my mind about the deal. But …

    When exactly will Twitter open to brand marketers / advertisers?
    How long can they wait till they find a monetisation strategy?

    Dont get me wrong, I myself advocate Twitter more than Facebook. But I think despite revolutionising the way we share information in the past two years, they are losing uot on innovation.

    Agreed, the Twitter ecosystem is growing with a wide variety of apps and third party services, but what new thing have we seen from Twitter?

    facebook might be copying / buying Friendfeed but Zuckenberg atleast know whats the right direction.

    1. Ashish

      A lot of what you have said is hypothesis which hasn’t been proved (for instance zuckerberg knows what’s the right direction).
      As far as twitter monetizing it’s assets is concerned, I do believe that they are currently in asset building stage..hopefully they will soon roll out advertising (which is what they mentioned in the leaked docs)

  2. The Unigon

    “Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information,” said Mark Zuckerberg, Facebook founder and CEO. “As this shows, our culture continues to make Facebook a place where the best engineers come to build things quickly that lots of people will use.”

    Does *that* say another story? :) Friendfeed has only 13 employees (, and the team could just be one of the most power-packed, sought-out team in the world right now.

    If I had the financial power to buy a company, and get that kind of team in the bargain; but of course I would. Who wouldn’t? ;)

    1. Ashish

      Well, why would FB really share the reason behind buying FF? Maybe they are working on a secret project..maybe they are planning to introduce FF as the real time conversation tracking engine?

  3. Roman

    We work on Twitter marketing but my position within the firm is to be a chief paranoia i.e. to explore ways of how Twitter could crush or fail. Right now there’s about 25% of all tweets coming from bots and these are only from the bots tweeting 150++ times a day, every 9 minutes or so. There are so many bots tweeting less than 150 times a day so I am afraid the real number could be much higher.

    So what would happen if “my bot” tweets 100 times in order to attract the customer and you come and say, I will do it 120 times for 10% discount. Then I retort with 200 times 10 bots 20% discount etc., you can see where I am going with this. Soon, the boots would tweet to the bots and re-tweet to all these tweeturls, twitterfalls etc., outside.

    Twitter is a mess on purpose. They monitor everything and wait for the best offer is MHO

    1. Anindya

      Thanks for your perspectives. Yes, the bots are a pain and I am lately seeing a trend where the “whales” are unfollowing their entire follower list just to get rid of the bots. Your post made me understand the enormity of the issue.
      Yes, twitter could be difficult to monetise; are they even going to try?

      As a user, though, if I control the quality rather than quality of those I follow, I should be alright; don’t you think?

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