E-commerce has been a hot area in VC industry and around 36 Indian E-retailing companies have received  VC funding of over 600 Mn USD in past few years. Now, its been prophesied as an e-commerce bubble with too much investor money chasing e-com start-ups. But the question still remains, is the investment really too much?

MySmartPrice has done a study on E-Retail in India & China, here are a few interesting findings (based on publicly available data sources):

[Reproduced from MySmartPrice blog.]