OnDemand Entertainment store from BSNL and Hungama

BSNL and Hungama have announced an on-demand entertainment store (link) that offers popular music, videos and games with a catalogue of over 50,000 songs and 1000 videos across various genres including Bollywood, Devotional, Regional Language content and more.

One can download unlimited songs at a subscription fee of Rs. 149/ – the offer ofcourse mandates BSNL user id/password.

This is a significant move given the fact that Nokia is working on ovi (for the last 1.5 years!) and is likely to announce the launch with a free one-year subscription on purchase of select Nokia handsets (will start with mobisodes, in partnership with Hungama)- so Nokia will head-on compete with operator’s service.

Aside, B K Modi led Spice Televentures has launched Mobile Movie card that enables mobile phone users to watch latest Bollywood flicks on their mobile.

What’s your opinion on Mobile Entertainment industry? Sometime back, we covered why subscription based mobile entertainment isn’t profitable (from STAR and Zapak experience) – Will these initiatives fly?

Read this report: The Great Indian Entertainment Industry – All set to bOOm