Dhingana is initially rolling out 16 radio stations that will cater to various music categories and genres, including Bollywood stars, moods, time of day, party music, chart-toppers, meditation, and weekend specials. It will be available on the web platform, and will become accessible on other platforms in the coming month.
RJ radio stations will be updated with new content that encourages music discovery, and new radio stations will be added to enhance the reach to all music languages and genres, said Dhingana.
Besides social features, stations will also offer features like real-time information on movie and artist biographies while the songs are being played.
Earlier this year, Saregama, the record label owned by RP Goenka group launched an Internet radio service in India.
Founded in 2007 Dhingana is accessed by millions of users across more than 220 countries every month and has collection of over 500000 songs across 35 different genres. With 15 million monthly active visitors worldwide, Dhingana claims to be the largest on-demand, streaming Bollywood and Indian music service across the globe.
We’d recently reported on how Dhingana is exploring new ways to monetize its services. The company has a few options such as paid subscription based services and paid downloads. The company had hired former Universal Music executive Ashish Joshi as Vice President for Business Development. Soon, the company signed a two year advertising deal, with Universal music.
The digital music scene in India is hotting up with many new launches in the last year. Most recently, Apple launched its iTunes music store in the country. Flipkart launched digital music store Flyte in 2012. .Hungama, another music site raised money from Intel capital. Dhingana raised $7 million from Lightspeed Venture Partners and others.
Consumption of music through digital download and streaming is set to increase in coming years. FICCI – KPMG report estimates digital music industry to grow at an expected CAGR of 22% till 2016. Some projections suggest that digital music will account over 60% of the entire music industry in 2013 and consumption would largely be driven by mobile and wireless connections.