Craftsvilla has acquired PlaceofOrigin, that delivers India`s specialty foods to customers. This was an all equity deal at an undisclosed valuation.

Bangalore based PlaceofOrigin curates and onboards food producers of ethnic Indian foods and local specialities across the categories of sweets, snacks, staples & healthfoods. They leverage technology & the inherent brand power to give iconic local producers access to the national marketplace.

“Craftsvilla’s vision is to build a one stop destination for consumers to buy everything ethnic. We believe that ethnic foods is as big a category as ethnicwear with upwards of 50,000Cr market size and we are looking at ethnic foods as another frontier of growth in ethnic space. Ethnic foods category is very unique with lots of regional variety and is very unstructured. Also shelf life is a unique challenge to online shopping in this category. Placeoforigin has been working in this category for last two years and has been able to bring lot of regional varieties online and address key logistics challenges in this space. We look forward to utilizing their experience and our reach to make this a huge category of Craftsvilla,” said Manoj Gupta,  co-Founder and CEO of Craftsvilla.

PlaceofOrigin was founded by Ashish Nichani and Sudarsan Metla in 2014.

Earlier this year, craftsvilla had acquired Mumbai based virtual logistics startup Sendd.