Code Online Using Programr, Pune Based Startup

Need to learn coding? Wanna learn how to create animation games? Well, Pune based Programr is a online service that helps you code, compile and run your programs online (i.e. in the browser itself).programr

The startup has also launched krazykoder.com that enables students to create games/animations online (example: Anna Hazare Games, Talking Dinosaurs) in less than an hour’s time, and thereby sharpen their logical skills.

anna_hazare_game

The business model for Programr is centered around certification and providing SAAS based service to institutes (as a replacement of their computer labs). A very neat idea (just like CodeAcademy), the team should just go ahead and execute on the plan without spending much time chasing VCs/investors (such ideas sound fancy from day one and doesn’t really fall under the investing framework) .

As far as marketing is concerned, the team is relying more on online/social media initiatives, but I would strongly recommend them to conduct Hackathons on the site itself (online hack events of course) – i.e. select a theme and get developers to build games/apps.

Here is a quick QnA with the Programr/KrazyKoder cofounder, Rajesh Moorjani:

Founding Team

The team is basically Rajesh Moorjani & Santosh Surve. We are friends from our previous company Cybage Software where we worked for about 7 years on different projects together.
I have been project lead for web projects from Microsoft, Doubleclick, EA and a few other clients , while Santosh has been project lead for systems projects from Symantec and Altiris.
Our team consists of me, Santosh and 4 great engineers.

Revenue model for Programr:
1. We sell online courses to students worldwide (we have some courses available now at www.programr.com/courses )
2. We will soon be offering certification to students worldwide (we will test their hands-on coding knowledge over 30 days. If satisfactory, we will issue a certificate)
3. We will offer our entire system as a SaaS to computer institutes so that they can get rid of their physical expensive computer labs. This will help them save costs on real estate, computers, maintenance and air conditioning. ) IT will also give their students a 24×7 lab which they can access even from their home. a true win-win.
4. We will offer our solution to tech book publishers such that they need not give a CD along with every book . They can now simply put a “Try it out now” link below every example in their book using which the book reader can try the example live right while reading the book.

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In a way, this could also be a great competition to InterviewStreet and the team should also look at online mock-up interview based business model as well, as the platform is capable of doing this and companies/customers are willing to pay for a service like this.

I am not really sure whether focusing on computer institutes etc model has a huge opportunity – essentially, the requirement scope will bloat the product to become almost a virtual desktop (the hypothesis is that students use computers only for coding, and that needs to be validated).

Do you think that institutes/colleges are open for a service like this? All I know is that if done well, Programr is onto a big opportunity – and should start building authority in the programming space, for them to issue certificates etc.

What’s your opinion?