Chinese mobile ad network, Madhouse has launched its operations in India and the company plans to open offices across 3 cities to service brands across the spectrum.
Madhouse India aims to leverage the opportunity of using mobile as a mass media device given that there are more than 850 million mobile connections in the country. Current barriers to mobile marketing include the dearth of scaled solutions in Data, Voice and Text; harmonizing the different operating systems with multiple stake holders across mobile inventory; and lack of established tools and systems, which makes it difficult to answer the question of how this medium can be leveraged by advertisers to reach out to their consumers.
Using Madhouse, clients can look forward to complete mobile solutions across the spectrum of paid, owned and earned media on feature phones, smart phones and tablets. The company provides services across all operating systems with precise targeting by geography, user demographics and psychographics to ensure minimal media wastage.
“We see tremendous growth and potential in India and are fully committed to investing in this market. With the right local partners, we believe that our technology and operational expertise can be leveraged to serve the unique mobile marketing needs of clients. In China, we have been working with partners such as Rovio, EA, China Unicom’s app store, and ad agencies to continually grow our leadership position. Similarly in India, we value our association with local partners to help develop and take leadership in this market.” [Mr. Joshua Maa, Founder & CEO, Madhouse]