CHERISHmaternity secures funding from Rajan Anandan, Rehan Yar Khan, Sunil Kalra, Blume Ventures and others

CHERISHmaternity, a venture that provides Indianized Maternity, Motherhood and Infant, products and services under the `CHERISH’ brand, has raised a round of angel investment from marquee investors Rehan Yar Khan, Blume Ventures, Rajan Anandan, Sunil Kalra, Farooq Oomerbhoy and others.CHERISHmaternity

The company which commenced e-commerce operations in late 2011, offers an extensive collection of pure Cotton Apparels (kurtis, frocks, skirts, denims, dungrees etc) and Accessories (pillows, belts etc), Nightwear, Baby shower gifts. Funds will be deployed to expand its offerings and in building the best e-commerce experience.  CHERISH also runs 3 offline stores in Bangalore and partners with a few others in select cities.

“CherishMaternity is an exciting brand as it addresses the 5 Million strong annual maternity market. This market is largely underserved both online and offline. In Aarthi Kuppu, a mother herself, we have an experienced and competent founder who is not just retailing maternity products but building out a strong brand” says Rehan Yar Khan who will join the Board of Directors of CHERISH.

Arathi is advised by Rajiv Prakash, ex-CEO of FutureBazaar.com and R.Sathyajit, COO of Brand Allen Solly and mentored by Sanjay Anandaram.