Blueshift Labs, a big data-powered marketing SaaS company has raised a $2.6 million Series-Seed round led by New blueshiftEnterprise Associates (NEA) and Nexus Venture Partnerswith participation from angel investors including Tim Kopp (former CMO of ExactTarget), Neil Tolaney(Personalization Mall.com and former investor at Technology Crossover Ventures), and Anand Rajaramanand Venky Harinarayan (founders of Kosmix, @WalmartLabs, Junglee and MilliwaysVentures).

Blueshift’s Predictive Marketing Automation software enables ecommerce marketers to convert visitors into repeat buyers and increase activation& retention rates. By using Blueshift, marketers can easily create behaviorally targeted campaigns across multiple channels including email, Display RTB and mobile push notifications.

By abstracting away heavy-duty data science into actionable intelligence, Blueshift helps marketers zoom in on the right customers with the highest purchase intent, and helps craft the right combination of products and promotions for each user.