4 Lessons from Buffer on Customer Happiness

4 Lessons from Buffer on Customer Happiness

Now the Buffer folks audaciously promise great customer happiness. That they deliver it is only half the surprise. That I am saying it in spite of not getting my problem resolved, now that’s a feat right?

The WhatsApp Bus We Missed Out in 2006 [#StartupConfession]

The WhatsApp Bus We Missed Out in 2006 [#StartupConfession]

At that time, we could not see India evolving beyond SMS in the foreseeable future. The lack of local usage limited our understanding in a great way. It was all happening in another country.

8 Startup Lessons From Building a Rs 1 cr Company From a Small City

8 Startup Lessons From Building a Rs 1 cr Company From a Small City

Often, the problems of starting in smaller city are very different from the problems of starting up in a larger city. While there are different problems, some solutions and tactics work everywhere.

Marketing in the Post Advertising Age : It's Not About Advertisements.

Marketing in the Post Advertising Age : It’s Not About Advertisements.

Amul’s story or that of its advertising campaign is of course not unknown to anyone. But what is surprising is that most brands haven’t picked a cue from it!

The Magic Of Personas on Selling Online [A How To Guide]

The Magic Of Personas on Selling Online [A How To Guide]

Whether you are creating a new website or app or improving something already existing, you want your online experience to be really driven by your customer’s voice and by not yourself or your team.

Dumped? Written Off?

Why Entrepreneurs Should Always Be Ready For Being Written Off.

You are bound to be written off as soon as you start doing less than what you are capable of.

Here's The SEO Magic Bullet You Had Been Waiting For

Here’s The SEO Magic Bullet You Had Been Waiting For

My proposal is to stop viewing your SEO team as one entity. SEO includes on-site and off-site components and the skill sets required for them are extremely different.

Whoa there! Did Facebook Just Read My Whatsapp Message & Show Me An Ad? [Update]

Whoa there! Did Facebook Just Read My Whatsapp Message & Show Me An Ad? [Update]

Was the acquisition really about Internet.org a.k.a connecting the world? Really not. Strengthen advertising, create more value for advertisers and earn more revenue looks like a more logical board presentation that makes a case for $19 bn.