The key question then that faces an entrepreneur is – “when to pivot”. There is a counter-force at work – “persistence”.
Selling equity outright is, averaged out, an expensive proposition!
At that time, we could not see India evolving beyond SMS in the foreseeable future. The lack of local usage limited our understanding in a great way. It was all happening in another country.
Often, the problems of starting in smaller city are very different from the problems of starting up in a larger city. While there are different problems, some solutions and tactics work everywhere.
Amul’s story or that of its advertising campaign is of course not unknown to anyone. But what is surprising is that most brands haven’t picked a cue from it!
Whether you are creating a new website or app or improving something already existing, you want your online experience to be really driven by your customer’s voice and by not yourself or your team.
You are bound to be written off as soon as you start doing less than what you are capable of.
My proposal is to stop viewing your SEO team as one entity. SEO includes on-site and off-site components and the skill sets required for them are extremely different.
Was the acquisition really about Internet.org a.k.a connecting the world? Really not. Strengthen advertising, create more value for advertisers and earn more revenue looks like a more logical board presentation that makes a case for $19 bn.