We all know that how every dollar spent on digital advertising is tracked to the last cent but can it be said true for offline advertising? Answer is hidden below in various methods employed to ascertain the effectiveness of your offline campaigns.
Retargeting can be a tricky thing. Done just right, it brings great benefits to the advertiser. And a bit of an overdose can annoy the customer.
When your business is struggling, failing, you have to look at your wife, your mother, your friends in their eyes and just shrug your shoulders, and say “We’re doing our bit” in response to their daily questions about how well you’re doing.
A new vulnerability (CVE-2014-0160) has been discovered in OpenSSL named ‘Heartbleed’ (vulnerabilities in TLS heartbeat extension )
Why are some startups happier than others? Why are some more successful than others? What is flow? Brij Bhasin of the GSF accelerator explores what it means to be in a state of flow.
What are some of the top tools for app developers? In this post, Deepak Abbot of Paytm neatly summarizes various tools that app developers can use.
India’s fastest growing political startup and Amazon are different as chalk and cheese, but they are both disruptive entities trying to grow at breakneck speed, writes Akshat Choudhary the founder of BlogVault.
This move may be considered contrary to the conventional path of fund raising, where VCs come in after Angels and not the other way around!
Motorcycling can teach you a lot about running your startup too. Samir Bangara, the Co-Founder of Qyuki shares 3 lessons.
The simple truth is that people buy from other people, not companies. What is not obvious that this fact is equally true whether the business is online, offline or a hybrid.