Cloud is transforming industries — helping clients meet business goals faster, engage customers more effectively, and drive higher profits. This is a given fact since technology has such a powerful impact on our lives. However, the trend has seen a significant shift. In today’s context, most start-up companies sprang up because a new technology had come along that would provide solution to a problem that could not be solved previously. Therefore, instead of technology innovation being the only driver for startups, it is more frequently seen as a business model innovation.
Today there has been a change the way enterprises buy information technology – moving from pure IT, cost and efficiency – centric behavior to a more business and solutions centric. For instance, they have come to identify the need to be constantly ‘on’. Disasters happen, devices get misplaced and one may never know when he/she needs to access the important files on the go – cloud storage places all of the data on ones fingertips.
Cloud acts as a Web based external hard drive, a file-sharing platform to collaborate with or a data backup source for disaster recovery, a productivity tool for anytime, anywhere access to ones files from any device. Thereby, making companies be ‘always on’ and deliver new services with 100% availability. It is this nexus between technology and businesses which are now leading the way for innovative and unique business models.
However, what is refreshing is the idea that any business model breakthrough created by one company in a single aspect/area leaves immense room for that same business model innovation to be applied to other areas.
E-commerce space stands out as one such industry which can be identified with this phenomenon. E-commerce companies deal with various industries. While analyzing the prominent companies in this space one trend is constant and that is, their understanding of speed and agility. This is exactly the investment value of this technology which has been identified by the CMOs of the startups – making the process of evaluation and consumption of a number of digital campaigns for a given duration and deploy them rapidly for one or more events without having any concern of any clunky hardware or outdated software. This makes the Marketing departments simply research best functionality and execute. IT is playing the role of the facilitator for the enterprise to consume these solutions and ensure that they are aligned with the enterprise strategies on security, privacy and integration/compatibility with existing IT assets.
Business leaders presently are looking at solutions which can – pull together with an enterprise view to avoid a “spaghetti” approach — and create a model that allows the business to ‘consume as a service’. In other words, the line between enterprise and consumer applications have become blur making the convenience of working and be goal driven the main business objective.
With cloud today, organizations can rapidly deploy development, test or production environments for their solutions using a preferred Platform as a Service (PaaS) or Software Development Environment as a Service (SDEaS). One sector which has benefitted immensely with this second wave of cloud technology has been the industry driven by the entrepreneurs.
The startups have picked new age technology with complete ease and also have involved IT at the heart of their businesses. This has allowed them to come up with innovative services keeping their products the most cutting edge. It is this purpose to reinvent the infrastructure underlying cloud applications to meet the growing demands for performance and scalability in an increasingly mobile, app-centric world — has begun to level off in terms of new opportunity.
A number of startups who have addressed the cloud scalability challenges for massively scalable web applications have already become market leaders. With this trend in place, India has emerged as the third largest startup hub in the world. Enterprise startups were put on the center stage in 2014 and continue to be so, much of startup growth last year was shaped by the rise of the on-demand marketplace.
The idea behind some of the most successful startups in India was to make the customer experience for everyday chores more personalized leveraged by mobility. Resulting in the disruption of some of the most traditional industries and tech playing its role in deconstructing them. Hence, cloud technology’s contribution in making them achieve their objectives.
Cloud Business Solutions allows IT providers to respond to any market need with integrated business solutions – from consult through operate and with ease of procurement and consumption– all to support client business priorities with the speed and simplicity of cloud – fully integrated and personalized.
Cloud business solutions bolster the strength of the small and medium businesses and help to scale up their business as well as their industry. Overcoming the logistical, operational and regulatory complexities associated with startup businesses has very little to do with the tech prowess of the founding teams and much more to do with getting the details of the business model which with the right IT architecture can have a substantial potential in deliverance.
[Guest article by Suvojit Mazumdar, Vice President and Global Solution Design & Delivery Leader Cloud Business Solutions IBM Global Business Services]