News Corp which recently invested $30mn in Proptiger has acquired an Indian startup, BigDecisions.
BigDecisions aims to help Indian consumers make smarter financial decisions through interactive, decision-making tools powered by sophisticated algorithms and data.
“Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data,” said Robert Thomson, Chief Executive of News Corp. “BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs. This platform will be high quality, privacy-protected and easy-to-use.”
Started in early 2013 by Manish Shah and Gaurav Roy, and operating until recently as bigdecisions.in, the BigDecisions.com platform has already helped some 40,000 users make better-informed decisions.
Following the acquisition, both co-founders will help oversee a significant expansion of the Mumbai-based BigDecisions.com team as well as its consumer offerings. They will report to Raju Narisetti, News Corp Senior Vice President, Strategy.
The acquisition of BigDecisions.com includes the site’s parent company, FinDirect Services Pvt Ltd.