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From the editorial team of NextBigWhat

Mumbai Based Scootsy Will Now Deliver Books In 60 Minutes

Mumbai-based local discovery and delivery service Scootsy has entered into an exclusive partnership with India Book Distributors (IBD) to deliver books in 60 minutes to major parts of the city. This will allow Scootsy customers to search, discover and order from a wide selection of books across a range of genres that IBD stocks. IBD is India’s dominant importer of English language books, magazines and education and training materials.

For now, customers between Cuffe Parade and Juhu can get their orders delivered in 60 minutes, with more locations to be added shortly. Books are a dominant online category accounting for about 15% of online shopping.

Quick feedback and question to Scootsy team : The entire site is geared towards one intent : food/eating. There is no mention of books. Isn’t that weird?

Ola Finally Gets Approval To Ply (CNG) Cabs In Delhi

After a lot of back and forth, Delhi HC has finally allowed Ola to ply cabs in Delhi – the condition being that these will only be CNG cabs.


“In order to assist driver-partners to conform with the local regulations, we have introduced a first of its kind technology that will help distinguish CNG and Diesel vehicles on the app, allowing us to be aware as well as keep track of such compliance and will enable users to choose only CNG vehicles for usage within Delhi.

We respect the orders of the Honourable High Court and will continue to be committed to building mobility for a billion people.”

Ola Delhi users will now have to choose which category the trip applies to their commute – (a) Within Delhi or (b)  Delhi to NCR.

Twitter Launches Self-Service Ads Platform for SMBs in India

Twitter has launched self-service advertising platform to small and medium-sized businesses (SMBs) in India. Twitter has expanded the platform reach of Twitter Ads globally from 33 countries to over 200 countries and territories.

Twitter self-service advertising platform allows businesses to amplify their organic Twitter message and reach more people by targeting a specific audience.  There is no minimum requirement for what you spend, you can start and stop your campaign at any time. ffectively. All you need is a Twitter account and a USD credit card to get started.

In addition, Twitter also announced the total active advertisers, including SMBs to be approximately 100,000.

Read : Twitter app install ads : Does it deliver?

Zivame Raises Rs 250 crore In Series C Round.

Company Name : Zivame
Funding Amount : 250 crores
Investor(s) Zodius Technology Fund, Khazanah Nasional Berhad. .
Funding Round : Angel round

Zivame has raised Series C round of Rs 250 crore from Zodius Technology Fund and Khazanah Nasional Berhad, the strategic investment fund of the Government of Malaysia.

Existing investors Unilazer, IDG Ventures and Kalaari Capital also participated in the round.

The company also announced the launch of its app, a dedicated lingerie app for women in India. The company receives 30% revenue from tier 2 & 3 cities and 60% revenue from products developed in-house.

Apple Brings 50+ Publishers Onboard For Its Upcoming (Flipboard Styled) News App

Apple is launching a Flipboard-styled news app and has brought in more than 50 publishers onboard.

Publishers will get 100% of the ad revenue for ads they sell on their own and 70 % of the revenue for the backfill inventory that Apple will sell. Publishers will also get credit from Web auditor ComScore for the stories that users view, so they don’t need to worry about Apple cannibalizing their audience numbers.

Wikipedia Deletes Hundreds of Black Hat Articles; Including Vijay Shekhar (Paytm) Page

Wikipedia has started deleting hundreds of black hat articles. The site has also deleted 381 accounts who were engaged in undisclosed paid advocacy.

The accounts were engaged in undisclosed paid advocacy—the practice of accepting or charging money to promote external interests on Wikipedia without revealing their affiliation, in violation of Wikimedia’s Terms of Use. The editors issued these blocks as part of their commitment to ensuring Wikipedia is an accurate, reliable, and neutral knowledge resource for everyone.

In addition to blocking the 381 “sockpuppet” accounts—a term that refers to multiple accounts used in misleading or deceptive ways—the editors deleted 210 articles created by these accounts. Most of these articles, which were related to businesses, business people, or artists, were generally promotional in nature, and often included biased or skewed information, unattributed material, and potential copyright violations. The edits made by the sockpuppets are similar enough that the community believes they were perpetrated by one coordinated group [Wikipedia blog]

One casualty of this action is Paytm founder Vijay Shekhar Sharma’s pages (links: 1, 2).

OOPS ! VSS' page has been deleted
OOPS ! VSS’ page has been deleted

Ofcourse, we don’t know what really happened under the hood – but you can take a look at the list of orangemoody articles here.

– Hat tip: Techgoss  / Image credit: shutterstock

Snapdeal Acquires Reduce Data

Snapdeal has acquired Reducedata, a Chennai and Silcon valley based startup (read our earlier coverage of Reduce Data).

Post this acquisition, Reduce data team will join Snapdeal and Asif will lead the marketplace technology @Snapdeal.

Started by Zestadz cofounder Asif Ali,  ReduceData stopped taking new sales since August 11th.  In an email to customers, the company mentioned:

The RTB space has become challenging where the cost of being in business and the cost of operations have drastically increased. It has become challenging to deliver results independently.  For this very reason, we have explore options and have recently concluded a broad ranging partnership / M&A with a much larger player in the industry.

MediaTek And Micromax Partner To Launch Affordable 4G Smartphones

MediaTek has announced an enhanced strategic collaboration with Micromax Informatics. The partnership aims to accelerate 4G accessibility and fuel faster smartphone adoption in India’s rapidly growing market.

As part of the company’s India roadmap, MediaTek announced the availability of the Helio family, the premium smartphone chipsets that deliver greater performance and efficiency; and the intention for Micromax Informatics to become the first Indian brand to launch a device on the new Helio premium platform using the Helio X10.

In addition, the companies also released the latest mid-range 4G LTE phone — Micromax Canvas Fire 4G — running on MediaTek’s MT6735. The Canvas Fire 4G is an extension of Micromax Informatics’ Fire series, which has been custom built for music lovers.

Capillary Secures 300 crores funding; Acquires Martjack And Ruaha Labs

Capillary has raised 300 crores funding led by New York-based private equity firm Warburg Pincus and has acquired Martjack and learning company, Ruaha labs.

Existing investors Sequoia Capital and Norwest Ventures also participated in this round.

In April of ths year, Capillary raised 9 crores by way of a term loan from SVB India Finance at an annual interest rate of 15.15%.

Capillary’s cloud-based platform, which can integrate into virtually any point-of-sale device, offers a one-stop solution for retail marketers to engage with their customers, by capturing and analyzing customer data, and enabling targeted customer communications to increase loyalty and engagement. By combining big data with a robust analytics engine, Capillary optimizes the relevance and profitability of personalized offers to consumers in real-time, significantly increasing both loyalty and sales.

This enterprise funding deal comes at an interesting time, when Indian investors are mostly busy investing in food and grocery businesses.

Gionee Launches Dual SIM Fashion And Lifestyle Phone F103; Priced At 9999

Gionee has launched its brand new fashion and lifestyle F Series in India by introducing the spectacular F103. This phone is very high on style quotient and brings a smooth user experience. F103 by Gionee comes with a rich feel due to the mirror glass finish back.

Gionee F103 is packed with 1.3 GHz Quad Core for faster processing, smoother viewing and browsing experience. It also has 127cm (5”) HD 1280*720px IPS Dragontrail display which makes your experience much better while Watching videos, Reading stories, sending texts and emails. This extremely stylish phone has been designed to give the users a magnificent experience that runs on the advanced Android 5.0 .

Gionee F103 has an 8 megapixel rear camera with LED flash allowing a superior picture capturing experience and extremely amazing front facing 5 megapixel camera. The full panoramic shots of great scenes are enough to excite anyone and its face beauty feature can make you a star!

Amazon Launches Kindle Unlimited Subscription Service In India

Amazon has launched Kindle Unlimited in India. Kindle Unlimited is a subscription service that allows customers to freely read as much as they want from over one million Kindle books for a monthly fee of Rs. 199.

You can freely read  books across genres of literature,  fiction, health,  productivity, business and economics, biographies, children books and many more including titles like Chetan Bhagat’s Half girlfriend, Making India Awesome, Immortals of Meluha by Amish etc.

Customers can also sign up for six months for only Rs. 999 (Rs. 195 savings) or 12 months for Rs. 1799 . From today through September 30th, readers can get their first month of subscription for only Rs. 99 by visiting

Amazon Kindle Unlimited Features

  • Unlimited reading: Access over one million books including best sellers
  • Kindle Exclusives: Choose from hundreds of thousands of books only found on Kindle, including new releases and Kindle bestsellers such as spiritual titles by Deepak Chopra, How Sachin Destroyed My Life by Vikram Sathaye, Love Lasts Forever: Only If You Don’t Marry Your Love by Vikrant Khanna, Mango Chutney: An Anthology of Tasteful Short Fiction, War Brides by Helen Bryan and All I Need Is You by Julia London.
  • Short Reads: For a quick escape, select from hundreds of books that are 100 pages or less, including Kindle Singles from popular authors like Stephen King and Susan Hill.

Ratan Tata Invests In Holachef, Marketplace For Chefs

Ratan Tata has invested in Holachef, Mumbai-based online marketplace for chefs.  RatanTata’s investment is part of the series A round of Holachef which the food-tech startup raised (20 crores) from Kalaari Capital this year.

The service was founded in September 2014 and had raised a seed fund of Rs 2 crore by India Quotient in February 2015. The investment was in the form of convertible notes, a short term debt that converts to equity when a startup raises Series A funding.

Google Will Punish Mobile Pages Promoting App Install Ads

If you are running a mobile friendly site promoting app install ads, your site will no longer be considered mobile friendly.

“Starting today, we’ll be updating the Mobile-Friendly Test to indicate that sites should avoid showing app install interstitials that hide a significant amount of content on the transition from the search result page. The Mobile Usability report in Search Console will show webmasters the number of pages across their site that have this issue.”

After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly.

Flipkart Acquires Payment Startup FX Mart

Flipkart has acquired majority stake in payment services startup FX Mart Pvt Ltd, which deals in electronic payments, remittance, foreign exchange and travel related businesses.

According to Mint, Flipkart paid Rs 45.4 crore ($6.8 million) and the primary reason for the acquisition is the fact that FX Mart owns prepaid license, which Flipkart can use to launch its wallet.

Flipkart earlier acquired Ngpay (after shutting down Payzippy).

Google Has A New Logo : It’s Colorful And Fun

Google has unveiled its new logo that focuses on different screens Google is present in.


“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.” [official blog].

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