India is becoming one among Apple’s prime global markets with sales growing at 93% y-o-y during Q2 2015. The company is now planning a massive retail program under which it plans to have 500 physical stores across 12 cities in the country.
Apple is currently identifying partners to work with for its Authorised Mobility Resellers (AMR) programme and has already signed over 100 partners. These partner retailers will showcase all of Apple’s products, ie. iPhone, iPad, iPod, Macs and even third-party accessories.
A job listing on Apple’s website for Program Manager – AMR reveals that the company wants to select store locations within identified micro-markets within a city. It’s traditional for Apple to pay close attention to the location of its stores as with the design of stores themselves.
According to NDTV Gadgets, these stores will need to conform to Apple’s strict guidelines in terms of size and design, with an Apple-appointed contractor building the stores interiors before handing it over to the retailer. The company is apparently handpicking retailers and giving preference to retailers with good performance history.
Under Apple’s AMR programme retailers will own and operate stores, however, they will benefit from higher margins and will be supported directly by the company when it comes to training staff, etc.
Apple’s ambition to grow its presence in the Indian market is seen in its move to sell the iPhone 4s and 5s models at competitive rates, lower subscription cost for Apple Music and upgrade offers on the iPhone 6.
Further, the company has for the first time rolled out a TV advertisement specifically targeting Indian audiences. Sales in India clocked in at 0.5 million during the quarter, a far cry from the 14.5 million units sold in China, however, growth in India has now overtaken the company’s largest market.