Guruji’s Adiquity launches Real Time Bidding (RTB) Exchange for Mobile Ads
Guruji’s Adiquity Mobile Ads Platform has launched its Real Time Bidding (RTB) exchange for Mobile Ads. Adiquity RTB platform is based on the globally accepted Open RTB protocol, and allows a range of participants both on demand and supply side for both mobile web and mobile app inventory.
Adiquity applies real time optimization on global ad inventory accessible through its Ad network partners from across the world.
How does RTB work?
The true crux of Adiquity’s RTB platform lies in its sophisticated capabilities to take auction based decisions. It allows Media Buyers to bid in real time through RTB bidders for precisely defined individual ad impressions – leading to better ROI. The auction based approach combined with richer sharing of data allows Mobile Publishers get the best revenue realization from their mobile traffic.
A recent report (by Nexage) suggests that mobile advertisers are ready to pay 4X more for location based RTB mobile ads, though the constraint is from supply side (i.e. publishers need to enable ad inventory that leverages location information). As far as Adiquity is concerned, they claim to transacts 7+ Billion ads /month across 1200+ publishers, and 220+ countries from APAC, US, Europe and Africa.