Accel India Invests in Flipkart

Accel India (earlier Erasmic) has invested in Flipkart, Bangalore based ecommerce store, launched in 2007.flipkart_india[1]

Flipkart’s core USP has been usability/ease of navigation and the startup, within few years of launch has shown strong progress.

The startup has done smart SEO (read some of the comments in our earlier review of Flipkart) and has garnered a good traffic to the site (and conversion as well). The funding, from what we know was done a few months back and the post will be updated as we get more details from Accel India.

Some of the earlier funding from Accel India (raised $60mn fund) include enStage and Healthcaremagic.