Analyzed: Google’s New Proposed Metrics For Ads – A Giant Leap for Online Advertising

Intelligent platforms like Google’s Adwords have been making some justice by considering supportive metrics like CTR to decide on how much visibility an ad should be given and at what price. While this helps optimize things for the publishers, it still does not change anything fundamentally to encourage branding dollars to be spent online. I particularly mean brand marketing spends and not marketing spends at large.

India ranks high on cyber-affected county list – holds 5th position: McAfee report

India ranks high on cyber-affected county list – holds 5th position: McAfee report

India is acutely aware that cybercrime is bad for its reputation as a country where foreign investors can do business, and thus has been investing heavily in cyber security. But it lacks a single operator to control the internet, telecom and power sectors, even if CERT or other co-ordinating authorities are involved. The main challenge for India is to train and equip its law enforcement agencies and judiciary, and expand it to other cities of the country beyond New Delhi, Bangalore and Mumbai.

Samsung Galaxy S3 launched in India, Priced at Rs. 43,180 [Updated]

Samsung Galaxy S3 launched in India, Priced at Rs. 43,180 [Updated]

Samsung mercilessly killed the hopes of those who were planning to buy the Galaxy Nexus device, but the good news is that Galaxy S3 will be launched in India in the first week of June. Samsung claims that the device…

Where should Indian Businesses incorporate their company in USA [Whiteboard Friday]

Where should Indian Businesses incorporate their company in USA [Whiteboard Friday]

Previously we discussed various business structure that Indian business owners could choose if they are starting a company in USA (Choosing right business legal structure in USA for Indian Entrepreneurs). However as the name suggests, United States Of America is…

What deals do Indians buy [Crazeal Data]

What deals do Indians buy [Crazeal Data]

What deals are Indians looking for? 51% enjoy F&B deals, 20% experience local spas and salons.

Buy Kitchen Products Online on Jolivi, Bangalore Based Startup

Buy Kitchen Products Online on Jolivi, Bangalore Based Startup

Jolivi has all the hardware that you would need to buy for your kitchen and dining table, except the modular kitchen and the dining table of course. Arranged in easy to navigate menus at the website, Jolivi.com is a simple, yet brilliant idea that would add fun to the heart of your home–the kitchen.

OrangeScape secures $1mn funding from IAN

OrangeScape secures $1mn funding from IAN

PaaS provider, OrangeScape has raised $1mn funding from IAN (Indian Angel Network) and post this funding, Sharad Sharma of IAN will join OrangeScape’s board.

LinkedIn To Acquire Slideshare for $118.8 Million Deal

LinkedIn To Acquire Slideshare for $118.8 Million Deal

The deal is expected to close by the middle of this year and as per the reports, LinkedIn will pay 45% of the SlideShare purchase price in cash, with the balance in the form of stock