Yebhi introduces 100 days return policy. Does this help increase trust?

Ecommerce site, Yebhi has introduced ‘no question asked’ 100 days return policy which will allow consumers to return products bought on yebhi.com, up to 100 days, if not completely satisfied (on all products except jewellery).

“This policy highlights our dedication to service and confidence in our customers to make the most of this policy. We can proudly say that ‘Peace of mind’ is now available on Yebhi.com.” – said Mr Manmohan Agarwal, CEO, Yebhi.com.

An interesting concept – the pros being customers will be willing to ‘try out’ more products as it gives them a comfort of returning the product, if it doesn’t matches the requirement. The flip side being the cost involved in reverse logistics – CoD has been a known profit-killer and CoD combined with 100 days return policy is surely an initiative to keep a tab on.

What are your thoughts? Does a 100 day return policy helps increase trust (is there a direct correlation)? Or will it lead to more ‘tryouts’?

A good read: That’s How I Want To Build My E-Commerce Company (in India)